Accelerating digital transformation, APIs first

Enabling organisations and teams to realise the full potential of APIs




We believe that organisations need to be good at change: to be responsive, open-minded and ready for both knowns and unknowns. Being good at change means implementing the right technologies with the right approach and culture at the right time. These come together via APIs to open up fresh business models and to gain new value from existing customer and product or service offerings. A well executed approach to APIs means this can be done more quickly and easily.


APIs everywhere

Regardless of your organisation’s size or industry, it’s likely that APIs are part of your business and IT strategy. You may be well advanced with hundreds or thousands of APIs offering the full gamut of customer, employee, third party partner and developer experiences. Or you may be starting out exploring the potential for APIs to make a difference to your business models and customer experiences.


Right APIs,

done right

How you approach your API strategy and find what will work for your customers and business plans will be unique for your business. Choosing how and where to get going, and then where to focus as you mature with APIs will be key to the impact and pace of your progress. We help you build the know-how, skills and capabilities for you and your colleagues to choose the right APIs for your business and to implement them sustainably for the long-haul.


Beyond adapting : adopting APIs with API practice that sticks

We support organisations at all stages of API maturity with answering questions such as:

  • How do we align APIs with our digital strategy ?

  • What API choices and priorities should we focus on ?

  • What can we learn from other industries and geographies ?

  • How do we identify and manage APIs-as-products ?

  • How do we justify and get sponsorship for API-related investments ?

  • How do we improve our developer experience for using and building APIs ?

  • What is our optimum operating model to support APIs now and into the future ?

We help getting to pilot, from pilot to API-as-products, and then scaling APIs across and beyond the enterprise

API acupuncture where it matters

Organisations look to us for help with:

  • Bringing new business models to life through platform and ecosystem orchestration

  • Accelerating wider digital transformation

  • Simplifying technology architecture for faster and safer innovation

An organisation's choice of what APIs to build is as unique as the nature of its business, the value to its customers, and where innovation and new business models emerge.

So while many people know why their organisation’s business strategy relies on APIs, we find they often need help with how to achieve it

We educate and align leaders and teams around shared API goals, targets and measures


We develop capabilities for internal and external API producers and consumers of new digital products

We support delivery and adoption of API portals and management platforms


We design and strengthen
right-sized API governance and standards

We set an optimum operating model to support the API agenda


Our team

Our leadership has over 40 years' experience supporting API-related strategies and execution at leading global organisations

Mehdi believes in automation and making the world and the economy programmable. As an entrepreneur and consultant in the API space over 10 years, and as founder of APIdays conferences, he devotes all his energy to helping organisations adopt an API mindset and enabling IT teams to develop continuous API management practices. He is committed to aligning IT and business goals using programmable interfaces, and making APIs repeatable and scalable. Mehdi is also involved in contributing to human and environmental IT sustainability.

Claire makes API-enabled strategies happen. An experienced consultant and technology leader, Claire gets traction with IT- and API-enabled programs. She provides structure for helping people to get going and to gain pace; forging their buy-in and commitment so that the change sticks. She believes that an inclusive team, with diverse perspectives applied to the approach and implementation, leads to the best outcomes. She actively supports career and professional development opportunities for people getting into or on with technology careers and leads Women In APIs.


Mehdi Medjaoui

CB photo - 20191109 - colour - small squ

Claire Barrett


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